3D text, Repousse
http://tv.adobe.com/watch/adobe-evangelists-russell-brown/russell-browns-favorite-feature-in-photoshop-cs5-extended/
I only did the 3D text part. There's really no place for a shadow but I'll have to try that on another image. It was a little confusing following what the guy was doing but I'm pleased with the text.
Content Aware Fill
Using Hue
Using lighter Color
My first thought while watching this tutorial was to make eyes that had turned white but then as I was experimenting I noticed the odd RGB effect on the iris in the first image. seemed pretty cool.
http://tv.adobe.com/watch/mareks-mastering-techniques/master-content-aware-fill-in-photoshop-cs5-part-2-/